Social Media Marketing

Do you want to bring new digital advantages to your company, but don't know which solution is best suited to your needs? No fear! We have the answer to all your questions: thanks to our many years of experience in the sector, we will create for you a digital advancement plan designed specifically for your target audience. The only thing we need is to know your reality. After the first brief we will give you detailed planning which will include: in-depth analysis of the services chosen for you; the timing of realization and delivery and the first drafts in terms of graphic interface and content. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

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VANTAGGI

Benefits
  • Increased Brand Awareness
  • More Inbound Traffic
  • Improved Search Engine Rankings
  • Higher Conversion Rates
  • Better Customer Satisfaction
  • Improved Brand Loyalty
Benefits

WHY Social Media Marketing?

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.

Improved brand awareness

Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.

Cost-effective

For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.

Engage with your customers

Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one the ways to win their attention and convey them your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle.

Improved brand loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.

Healthier customer satisfaction

Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.

Marketplace awareness

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.

More brand authority

For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.

Increased traffic

One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.

Enhanced SEO rankings

Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.

MODULES OF Social Media Marketing

Facebook

Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.
The most important aspect of Facebook marketing is consistency of communication. Creating a Facebook page and then leaving it alone will net a business nothing. To attract fans, a business should regularly post new content in a variety of different formats, so that more people will see and share the page. Content can announce upcoming promotions, spot-light specific products or people, share fun facts, provide incentive codes for discounts on products and services, and anything else that will catch the interest of fans.

Twitter

Twitter’s website and apps are great for sending the occasional tweet or direct message—but to manage your Twitter marketing at scale, you need the right tools for the job.

you can use Twitter tools in your marketing strategy is broken down by function to help you find the tools you need to market your business more efficiently on Twitter. Here are just a few of the things these tools will help you do faster and better:

Generate leads by learning more about the people engaging with your brand, why they’re sharing your content, and who they’re sharing it with.
Find industry influencers to connect with.
Analyze your competition to find detailed information on their tweets, mentions, hashtags, followers, and more.
Find trending topics by content, hashtags, search terms, sources, and more.
Edit and add images to your tweets.
Manage who you follow (and unfollow) to add valuable new information to your Twitter feed—and remove inactive and spammy followers.
Time your posts for maximum impact with tools that analyze both your tweets and your followers’ tweets.

Twitter

Twitter’s website and apps are great for sending the occasional tweet or direct message—but to manage your Twitter marketing at scale, you need the right tools for the job.

you can use Twitter tools in your marketing strategy is broken down by function to help you find the tools you need to market your business more efficiently on Twitter. Here are just a few of the things these tools will help you do faster and better:

Generate leads by learning more about the people engaging with your brand, why they’re sharing your content, and who they’re sharing it with.
Find industry influencers to connect with.
Analyze your competition to find detailed information on their tweets, mentions, hashtags, followers, and more.
Find trending topics by content, hashtags, search terms, sources, and more.
Edit and add images to your tweets.
Manage who you follow (and unfollow) to add valuable new information to your Twitter feed—and remove inactive and spammy followers.
Time your posts for maximum impact with tools that analyze both your tweets and your followers’ tweets.

You Tube

It only makes sense that before we dive into how you can grow your channel, we’ll cover why you would want to do so. There’s plenty of great benefits to marketing on YouTube that many businesses don’t fully consider.

The first is nearly self-explanatory. Video is huge right now. It is dominating the world of marketing, and if you aren’t using video, you’ll almost certainly lose out to your competitors.

When you’re using YouTube, you’ll have a whole library of videos. You can then upload the video files natively to each platform. You can also embed the YouTube videos into your blog posts with just a few clicks, making your blog posts more dynamic and engaging.

YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for.

Since YouTube videos can show up early on in Google’s search results and YouTube is the second most commonly-used search engine after Google, you want to have this huge benefit on your side.

One last benefit? Only 9% of small businesses are using YouTube. You’ll have less industry competition here than any other platform, giving you an edge.

Instagram

Since its launch in 2010, Instagram has taken the world by storm. It seems like everyone — and their dog — is on the platform.

You may have also noticed the increase in brands who’ve developed a presence on the platform. But is Instagram worth their time, and should your business also be on the platform? The answer is yes, and here’s why:

Instagram sees over one billion active monthly users and 500 million daily Instagram Stories.
60% of adults online use Instagram, including 35% of adults in the U.S..
However, 80% of the app’s user base is outside the U.S.
There are 25 million business profiles on Instagram.
80% of Instagram users follow at least one business, and 72% of users say they’ve purchased a product they’ve see on the platform.

Instagram

Since its launch in 2010, Instagram has taken the world by storm. It seems like everyone — and their dog — is on the platform.

You may have also noticed the increase in brands who’ve developed a presence on the platform. But is Instagram worth their time, and should your business also be on the platform? The answer is yes, and here’s why:

Instagram sees over one billion active monthly users and 500 million daily Instagram Stories.
60% of adults online use Instagram, including 35% of adults in the U.S..
However, 80% of the app’s user base is outside the U.S.
There are 25 million business profiles on Instagram.
80% of Instagram users follow at least one business, and 72% of users say they’ve purchased a product they’ve see on the platform.

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