SEO Marketing

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VANTAGGI

Benefits
  • SEO Leads to Better User Experience
  • SEO Is a Primary Source of Leads
  • SEO Brings Higher Close Rates
  • SEO Results to Higher Conversion Rate
  • SEO Promotes Better Cost Management
  • SEO Builds Brand Credibility
Benefits

WHY SEO Marketing?

1.Organic Search Is Most Often the Primary Source of Website Traffic

is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others. That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow. But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too. Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine. We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information. Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a takes brands there.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties. Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:
  • Quality backlink profiles.
  • Positive user behavior.
  • Machine-learning signals.
  • Optimized on-page elements and content
But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time. Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.

3. Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there. Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success. Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer. A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users. The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily. Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

4. Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, has become a fundamental part of small- and medium-sized businesses’ success. Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction. Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level. SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

MODULES OF SEO Marketing

Google Analytics

Why should you be using this free tool?The answer is simple: because you need to understand everything about your target audience and the people visiting your website.With Google Analytics installed, you can track data within a variety of categories:

  • Real-Time
  • Audience
  • Acquisition
  • Behavior
  • Conversions

Moz Check My Listing

Are you confident that your target audience are able to find you online?If you can’t answer “yes,” without hesitation, something is wrong. Fortunately, you can address this issue with the help of the Moz Check My Listing tool.It’s designed to show you how your business is listed online. More specifically, you can check your listing on Google, Bing and a variety of other local search engines.

Moz Check My Listing

Are you confident that your target audience are able to find you online?If you can’t answer “yes,” without hesitation, something is wrong. Fortunately, you can address this issue with the help of the Moz Check My Listing tool.It’s designed to show you how your business is listed online. More specifically, you can check your listing on Google, Bing and a variety of other local search engines.

Google PageSpeed Insights

Does page speed matter, when it comes to SEO and search engine rankings?In the early days of search engine optimization, the answer was no. Today, however, this has all changed. Google has made it clear that site speed is used in web search ranking.Use the Google PageSpeed Insights tool, to ensure that your website isn’t falling behind in this area.After entering your URL, the results page spits out a variety of information:SpeedUser ExperienceThings to Consider Fixing

SimilarWeb

Do you want to see how your website is performing across a variety of metrics? Are you interested in getting an inside view of your competition?SimilarWeb is not only a free tool for doing both these things, but it’s one of the easiest to use. And, the data is presented in an easy-to-read format.There’s a lot of information to soak up, so don’t rush through the results page. Review each section in great detail, making note of any data relevant to your SEO campaign that you can use to improve your search engine optimization and marketing plan in the future.

SimilarWeb

Do you want to see how your website is performing across a variety of metrics? Are you interested in getting an inside view of your competition?SimilarWeb is not only a free tool for doing both these things, but it’s one of the easiest to use. And, the data is presented in an easy-to-read format.There’s a lot of information to soak up, so don’t rush through the results page. Review each section in great detail, making note of any data relevant to your SEO campaign that you can use to improve your search engine optimization and marketing plan in the future.

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